“We want to go viral!” says the chief communications officer. “Can’t help you” used to be our standard answer. But by doing this, we’ve left social media in the hands of marketers and self-appointed “gurus” more concerned with Klout than user needs. It’s about time we reclaimed social media.
The internet doesn’t exactly lack for advice on how to pick a CMS platform. Go for the one with the most impressive feature set, advises one expert. Consider the costs of ownership, charges back another. Make sure it produces SEO-optimized pages, warns every SEO consultant everywhere. Unfortunately, picking the right CMS by consulting generic criteria is as effective as studying census data to improve your writing skills.